Once an important technology for adding video and interactivity to websites, Flash continues to decline in usage. The reasons for this include everything from technical obsolescence to Flash being a significant cybersecurity hole easily exploited by hackers. The days of this once commonplace tool are nearly over, as evidenced by Adobe ending support for its product next year.
Companies still using Flash on their websites need to quickly find another solution. Google recently announced it plans to stop including websites containing Flash in its search results. Browser support is also disappearing. That simple fact likely strikes fear in the heart of any marketing and IT team. If not, it should.
Additionally, using a CDN to stream video within Flash won’t solve these myriad issues. A company’s website becoming a superhighway for malware isn’t a good look for their customers.
Thankfully, other solutions exist for securely adding video and user interactivity to websites. With a modern, compelling website in mind, let’s take a closer look at how to get off this ticking time bomb of the Web.
Flash Continues to Decline in Technology Relevance
Flash has been declining in relevance in the tech world for the last decade. The advent of HTML5 is one of the reasons speeding its demise. Years ago, Adobe stopped updating the Flash app and browser plugin other than for security fixes. As mentioned earlier, all support from Adobe ends in 2020.
Even with those “security fixes,” videos and content made with older versions of the tool leave security holes all across the Web. This is a key reason Google will no longer index websites containing Flash content by the end of the year. Browser support for the outdated Flash plugin is also disappearing. Simply put, companies using Flash need to move on.
Finding A Modern Methodology for Video on the Web
Replacing the Flash video content on a company’s website likely keeps their IT staff up at night. These tech professionals don’t have to worry. Thankfully, modern video services don’t rely on Flash and its outdated and insecure browser plugins.
Organizations’ employees, clients, or customers needn’t worry about downloading apps or plugins. They won’t receive malware or ransomware when viewing content. It’s possible to simply watch videos on a desktop or mobile device without any issues or risks. Additionally, any cross-browser support concerns are now firmly in the past.
HTML5 Leaves Flash in the Dust
Today’s websites are powered by HTML5. This latest evolution in web technology provides all the functionality Flash brought to the Web over two decades ago and so much more. Compelling 4K video and meaningful interaction with the user is a new reality.
Thankfully, HTML5 also brings none of Flash’s baggage to the equation. There are no plugins or apps to install. Compatibility across different browsers is essentially built-in to the framework. Most importantly, there are no security holes for nefarious web agents to exploit.
That last point is essential. If Google won’t index a website due to Flash, all the effort of creating a video and an engaging marketing campaign goes for naught. Potential customers simply won’t ever see that website in their search results.
Unlike Flash, Google has no problem indexing websites using HTML5. This ensures companies achieve a meaningful return on investment with their video marketing initiatives on the Web.
Partner With The Experts in Web Video Content
Companies searching for a partner for their corporate video need look no further than the team at Sherpa. Industry leaders when it comes to Internet-based video, Sherpa’s Video as a Service (VaaS) solution provides state of the art features and functionality. They leverage HTML5 instead of Flash to provide clients with a modern, secure video solution.
The Sherpa VaaS Platform doesn’t require users to install plugins or apps. Video content is viewable on either the desktop or a mobile device, with cross-browser support. Adaptive bit-rate streaming ensures superior performance for live and on-demand content. It’s an effective methodology that makes it simpler for viewers to receive any company’s message.
VaaS provides meaningful analytics helping companies track viewing data of their video content. This data helps these organizations determine the efficacy of a marketing campaign or even an employee training video. The Sherpa platform also simplifies adding a company’s branding information to videos.
Sherpa makes it easy to deliver videos from the cloud, on-premises, or with a hybrid deployment model. Its serverless architecture provides superior performance and seamless scalability. The included administration tool helps employees quickly produce new videos while managing the company’s existing content library.
The days of Flash are over. HTML5 is the new secure, scalable, and flexible technology for live and on-demand video.
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